The Surrey region of YummyMummyShop.com has just soft-launched.
YummyMummyShop.com is a shopping portal aimed at mother's based across Surrey. The portal enables mummies to find all of the latest shops and brands in one place.
Mummies can shop online and earn points by linking through the portals extensive directory of listed companies. They can then exchange those points for cash. In addition to this YummyMummyShop.com will list offers from a huge range of LOCAL mummy friendly shops, mummies will be able to download vouchers from these local listings. Local businesses will be able to identify Yummy Mummy Shoppers by their membership cards, a great way to drive trackable business to these local stores.
The portal also hosts a blog and the latest news on products, sales and events in the area. Mummies receive regular updates on offers by email and an iPhone App is in development to support the website. Membership to mummies is free of charge, advertisers can list and change as many offers as they like across the year for an annual charge of just £365 per year.
The site already has over 4,000 users and is hoping to have an active member base of over 10,000 mummies by the end of 2009.
...and what about the daddies, whosthedaddy.com will be launching in early 2010.